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Why Your Help Video, Sales Video, Solicitation Video Doesn’t Cut It.

I recently received an email trying to sell me a product. It provided me with a link to a video that was about 9 minutes long. Two days ago, I received another email. This one pointed me toward a video selling me a marketing product. That video was more than 10 minutes long.

At the risk of seeming ungrateful for your product tips, I’d like to say that if you honestly want me to buy into your credibility as a marketer or you truly want me to buy your product, presenting me with an excruciatingly long video and forcing me… Continue reading

Mobile Marketing Using Websites and Applications

Way back in 2008, a very bold prediction was that more than half of the world would be using mobile marketing by 2014. 2014 came and went, as we all know. That prediction proved to be true. Mobile marketing is a force to be reckoned with in the online and in the marketing world. What do mobile marketing and mobile applications have to offer you?

Statistics tell us that the average mobile shopper not only spends more time on the mobile website, but they spend more money when they do purchase there. In fact, they spend an average of 25%… Continue reading

How and Why to Optimize Your Press Release

With the vast number of choices SEO and PR professionals have for content, press releases are among the most popular for keyword optimization. Press releases provide your target audience with valuable information about newsworthy topics of your company. This could be for a new product launch, a company hosted event, executive staff changes or a general news release.

Press releases that are optimized are easier for people to find and get more PR than those that are not. The number one rule for creating a press release that people find valuable is to create one that… Continue reading

Patch Tuesday and Your Security

As if we didn’t have enough to worry about, the incidence of DDOS attacks continues to rise fairly dramatically. According to the digital attack map, the simple fact is that we’ve all got to be a little more aware of what’s happening out there and take steps to be sure that we’re updating CMS, plugins and other things–up to and including patching our OS regularly.

Those are things you already know but how diligently are you doing that? Making sure that you update regularly isn’t just a good idea, it’s an imperative. That’s particularly true today.. On today’s agenda should… Continue reading

Does Keyword Density Matter?

One of the things we repeatedly hear from clients is “you’re only using one percent keywords!” “I only see my keyword phrase in there 5 times in 500 words, I just can’t accept this keyword density, it’s far too low.”

The result is that we try to explain, we give them the proximity explanation about where the keywords are mattering more than how many times–when it fails, as it invariably does, we go back and insert their keywords in a way that we hope will fit (they are after all paying for it and if they don’t want to listen,… Continue reading

SEO and Marketing – Who do You Trust?

The search engines can be a very powerful method of getting you the traffic that you need for your website. It’s a given that you need some kind of SEO working for your website. Without it you’re going to be lost in the shuffle of the literally millions of other sites that are ahead of you and behind you, pulling traffic from the search engines. The problem is that getting the right kind of SEO and a good quality team isn’t always an easy task.

Not too long ago, Barry Schwartz over at Search Engine Land did a very nice… Continue reading

What’s the Optimal Keyword Density for your Content?

Keyword Density – What is Optimal

Back in the heyday of content creation, seo and spamming the search engines, the idea came to pass that there was an absolutely perfect method of getting your articles to rise in search. Many people, and some SEOs among them, believed that there was a precise percentage of keywords in an article that could see your site rise to page one more rapidly. That myth has never completely died and in fact you’ll see new marketers or book-based SEOs tell you all the time that you need a given percentage or a precise placement… Continue reading

Social Media Build Brands–and More

Increased Branding Through Social Media

Think social media is just for branding your business? While it does that in a great way and can offer a lot to your visibility online, today, social media is being used for a great deal more than just business branding.

When manufacturers are trying to find out what’s happening in the wake of any disaster, natural or man-made, social media can be the connective tissue that keeps them moving forward with some measure of knowledge. Everbridge, a California software company that makes emergency incident software also touts the use of social media. Jaime Ellertson,… Continue reading

Why Good Content Is An Important Part Of Your Website

Technology is a wonderful thing.

The internet has placed a world of information at our fingertips and changed the face of advertising forever. In the case of advertising however, there are some downfalls to the ways that we can use this technology.

We have the means to fast forward past television ads, block internet ads, and skip over video ads, making the task of getting the word out about your product or service more difficult than ever.

Because of this, if you want to reach potential customers or clients it is imperative to provide well written, informative, and interesting content… Continue reading

Marketing Your Products

Marketing Your Products Well – Is Your Content Up To It?

One of the most vital parts of your online marketing is content writing. Sadly, creating content is sometimes the last place that we put the marketing funds. In the digital world,that next website, the next page of good information for the customer is only one click away. Website copy writing is one of the most important tasks we will accomplish for our marketing, but it is the one that we neglect or to which we assign the least amount of funding.

Website content writing services are notoriously costly. They… Continue reading