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From the Desk of Jeff Ryder

Stop Marketing for a Minute and Listen

Marketing – Where The Customer Comes First

If you’re a marketer or you know one you know the mentality. EVERYTHING becomes an opportunity to market. I see it all the time, even sometimes in people with whom I work. Sometimes in myself. It is absolutely a sore subject to your customers and friends that everything becomes a means to increase your own bottom line.

Stop marketing for a minute and LISTEN to what your customers are saying to you. When you live and breath marketing, sometimes you need to stop and take a breath and empathize with customer concerns and… Continue reading

Ethical SEO

I mentioned not too long ago what my definition of ethical SEO, and particularly ethics in online business. Apparently there are those who disagree.

Ethics is defined as a set of moral principles– a line that we won’t cross whether it’s for making money or damaging the competition or our own personal life.

Defining ethics doesn’t seem all that difficult. Creating an environment online whereby those ethics are a part of what we do and how to operate our business seems to be much more difficult. In fact, I’d go so far as to say that more than fifty percent… Continue reading