Holistic SEO What it Is and Why it Matters
Most people see SEO, or Search Engine optimization, as a way to get search traffic. The fact is that search traffic is important, but it is not the overall goal. The traffic that you’re looking for is going to be used to help you to gain higher sales and a higher bottom line.
Any SEO agency can give you traffic. The question is, once they get to your site, is your traffic going to convert to sales? The answer is in your website.
SEO & marketing can take the form of building high quality links by interaction and building content that is link-worthy. SEO can be used to drive traffic and to create videos or to do many other things that will send traffic to your site. Each of those things is only a part of the whole.
The term or phrase SEO can be used to describe any of these things, but each, as we mentioned, is only a part. Typically, they will work best when they all work together.
As a former nurse, I often equate the processes that are involved in SEO with the same processes that are necessary to keep the body healthy.
Holistic health takes into account the total health. It realizes that full health cannot be attained without taking into account every component of the body. You can’t be healthy without considering the body, the mind, and the spirit. In much the same way, your website and your marketing can’t be healthy without the whole website, sales funnel, content, navigation, and marketing campaign being healthy.
Holistic SEO takes into account every process that goes into the website, plans and executes it carefully, one step at a time.
Holistic SEO realizes the relationship between the design of the site, the search engine, the customer, and the satellite aspects, such as article marketing, social networking and on-site content. Each of those components must be healthy, or the whole—in this case, your website– cannot realize optimum performance.
SEO and marketing is a holistic process..
This means that–much like any other “see the big picture” process, one part of SEO feeds another portion of it. It also means that you must pay attention to every portion of the process in order to achieve what you want to do for your site. Holistic SEO is nurturing every part of your website, and assuring the health of it.
The on page content, is fed by the inbound links and the views from Twitter and other social networking methods, along with other things– like your sales funnel, so that every portion becomes a healthy and viable part of the overall.
Each component of your SEO, like holistic medicine, is an important part of the whole process. Each aspect will work in concert to assure the success of the website as a whole.
If you neglect one portion of your SEO, the other parts will not only be less effective, the website as a whole will be less healthy. Give your site a checkup every once in a while and make sure that you’re looking at the whole picture.
To make a long story short– yes, I know– you wish I would– your marketing and SEO team can send all the traffic in the world to your site, but if the site is unhealthy, it isn’t going to matter. If the content is not top notch or the website navigation makes it difficult to find the products they came to see, your traffic is not going to convert to sales.
Take care of your website first.
If you know that your site isn’t ready, and your marketing company doesn’t recommend changes, ask questions about the changes you should be making. The health of your site will dictate the health of your marketing campaign and in the end run, the health of your company.