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Panda Update Rolled Out.

Recently, without a great deal of noise or a fanfare of  announcements, Google quietly updated Panda to the 4.1 version. Everyone knew something was happening based on the flux and the site changes, but the announcement wasn’t there so we guessed for a day or two until it became a little clearer.

The Panda update appears to be a filter — designed to help Google to penalize websites that provide thin, short or poorly written content and to prevent them from ranking highly in search.

Google says that it’s going to allow smaller sites that are well written and of a good quality to rank better. It is–at least according to the powers that be–all about precision. The overall gist of it is that the roll out will be slowly accomplished, over a few days and that it will affect about 3 to 5 percent of the sites.

It will be interesting to see if we find more top quality at the upper aspects of Google. Recently we’ve been seeing a bit more quality coming from the search giant, but realistically, we’re also noting some quite thin sites (owned, oddly enough by very public or very connected people) that are ranking well. Some containing empty pages and notably empty blogs–even completely blank sites ranking on page one. It will be interesting to see if that changes.

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